About Asteria

Our Founding

Asteria Corporation was established in 1998 by President/CEO HIRANO Yoichiro (Pina) and Executive Vice President/CTO KITAHARA Yoshiyuki.

Back in 1998, internet use among enterprises had just begun to take off.

Both envisioned a future in which businesses could leverage the internet and related technologies to connect systems inside and outside the company to accomplish various work-related tasks, which the common computer language, XML technology had been newly created for.

Hirano and Kitahara’s belief in the huge potential of XML is the reason they started Asteria.

Company Name Origin

“Asteria” means “constellation” in Greek.

It was chosen as the company name to reflect our goal of creating new forms and values by connecting the various things that shine on Earth, just like constellations.

Corporate Color

Asteria’s corporate color is “green”, to represent the following ideas:

# Earth-Friendly Contribution to Society

Asteria hopes to contribute as much as possible to the creation of an Earth-friendly society though our software. The development of electronic business transactions, for instance, makes it possible to produce the optimal quantity of products needed, thus reducing excess energy and resource consumption.

Green symbolizes the Earth and the environment.

# The Age of Decentralized Autonomous Cooperation

Now that the 20th century of wars, underpinned by “discipline, control and hierarchy” is in the past, we consider the 21st century an age of “autonomy, decentralization and cooperation”, where people and organizations across countries and regions connect and create value over global information networks.

In contrast to red, which has connotations of blood and violence, green can be linked to growth and development – thus fitting the image of a decentralized, autonomous and collaborative society.