Our Philosophy
Corporate Missions
Asteria continues to take the challenge of providing value worldwide with three core corporate missions.
Challenge for Ideas
We value freedom of ideas and the spirit of challenge. Innovations that lead the future are born from new ideas. To realize this, we are willing to take risks and constantly challenge new possibilities.
Global Perspective
We always aim for the global market, and strive to provide unique products and services that are valuable to the world.
Chain of Happiness
We lead a chain of happiness. By engaging in activities that bring us pride and joy, we contribute to the happiness of our customers and in turn, to the happiness, progress and development of society.
Founding Principles
Value
The greatest value of Asteria is our people. Ideas and technology and not the only things that matter. We believe talented personnel to be the source of our company’s ability to continue contributing to and providing high quality products and services suited to a rapidly changing society and market. We therefore endeavor to recruit qualified individuals and evaluate employee performance without compromise to maintain a high-quality workforce.
Perspective
We operate with the global market in perspective from the initial stages of business development. We focus on the Japanese market as our main source of earnings in the beginning, but always prepare product and marketing for global usage.
Market Leadership
All of our core employees are people with the ability to make proposals to the market, and continue to present new ideas to establish a firm leadership position despite our small size. We also encourage personal activities that bring market and industry recognition to the individual employee, in addition to our company brand.
Meaning and Value Supremacy
While many existing companies take a profit or sales-first approach, we believe in meaning and value supremacy. We will only provide products and services that can be differentiated from others or contribute to society. We are prepared to close our business if our company’s existence loses its meaning and value, and no longer has any reason to exist.
Product Development
We consider product quality our top priority, as the pillar of a company is customer trust, and the foundation of trust is the quality of the products. We use standard technology, and propose a standard technology when there is none. We focus on our areas of expertise, and actively incorporate other companies’ and publicly recognized technologies. We do not insist on covering everything with our own technology.
